Strong partnership deepens presence in Thailand! SDLG joint venture grandly opens in Bangkok

On September 5th, SDLG and Thailand's TCC Group held a grand opening ceremony for their joint sales and financing company at the Impact Forum International Convention Center in Bangkok, marking a key step in SDLG's localized operations in Southeast Asia. Shi Shengyong, SDLG's Deputy General Manager and General Manager of its Marketing Company, Shi Dong, General Manager of its Asia Pacific Marketing Company, along with nearly 100 guests, including TCC Thailand executives, key customers, and industry media, gathered to witness this strategic moment. During the ceremony, Mr. Shi and his Thai partners officially signed the joint venture agreement, ushering in a new phase of their collaboration.

In his speech, Mr. Shi pointed out that Thailand, as a key hub for the Belt and Road Initiative in Southeast Asia, has long been a core market for SDLG's internationalization strategy. In recent years, with the deepening implementation of the Belt and Road Initiative and the release of favorable policies, Chinese manufacturing companies have ushered in significant opportunities for overseas expansion and deeper cooperation. SDLG has actively responded to national calls and strategic guidance, continuously promoting its dual-drive model of "localized operations and global services." He stated that the joint venture is not only a key measure for SDLG to implement its corporate policy of "extraordinary operations and leapfrog development," but also a vital platform for integrating into the Thai and even Southeast Asian markets and building a value chain with local partners. The new company will significantly enhance its market responsiveness and service capabilities, lowering the barrier to entry for customers through customized and flexible financing solutions, and providing integrated, full-cycle solutions from equipment selection and financing support to after-sales maintenance, truly achieving a "product + service + finance" trinity.

In their remarks, the Thai representative expressed their confidence and anticipation for the partnership with SDLG, noting that TCC Group has been deeply engaged in the Thai construction machinery market for decades, boasting a broad customer base and a mature channel system. In the future, the joint venture will leverage SDLG's leading product and technology advantages and TCC's local resources and experience to accelerate the development of its terminal sales network, provide SDLG with a full range of equipment and solutions, and establish a standardized and professional after-market service system encompassing parts supply, repair support, and equipment management. The joint venture is committed to providing customers with full lifecycle value management and, together with SDLG, will expand into the broader Southeast Asian market.

During the ceremony, Mr. Shi, on behalf of Shandong Lingong, presented the joint venture with an authorization plaque, officially granting the company the right to sell and service Lingong's full product line in Thailand. The event also featured a display of Shandong Lingong's newly released H-series excavator and loader, whose energy-saving, high-efficiency, and intelligent control features attracted numerous customers to inquire, creating a lively atmosphere.

It's worth noting that SDLG, a backbone enterprise in China's construction machinery industry and a national "Smart Manufacturing" demonstration enterprise, has consistently adhered to a high-end, international development path for many years. Currently, SDLG has established multiple overseas production bases and marketing centers worldwide, with products exported to over 160 countries and regions, and the proportion of its overseas business continues to increase. In particular, along the Belt and Road Initiative, SDLG has initially established a channel and service network covering Southeast Asia, the Middle East, Africa, and Central Asia. In the Thai market, Lingong Equipment has extensively participated in major engineering projects in transportation, energy, and mining, earning a strong reputation for its high reliability and high-quality service.

Riding the wind and waves, setting sail for the world. SDLG will continue to deepen its development model, integrating internationalization strategies with localized operations, continuously introducing intelligent and new energy construction machinery products, strengthening regional cooperation, and optimizing its global resource layout. Against the backdrop of the Belt and Road Initiative and the deepening and practical development of China-ASEAN cooperation, SDLG, with its solid overseas experience, is becoming a new model for Chinese manufacturing's international cooperation and win-win value.